Very basic questions regarding marketing, know the function and industry positioning of your brand well. Preliminary website research will suffice. Also be sure that I answer how your previous experience will impact your new role.

It was my classmate who referred me. It was a great experience, the interviewer asked about my personal interests and what my dream job would be if not having any restrictions. My first round is with a manager, second round is with VP, they both very value your own thinking of beauty products, how much you know about the beauty trend, GEN-Z looks, and your own makeup routine, etc. What do you think the current market is doing well, what new products still have grow space? After 2 rounds will be an assignment, then wait for the result.