Marketers know that economic uncertainty usually means uncertain marketing budgets. But that doesn't mean that marketing tactics, especially live experiences, are any less important than normal. On the latest episode of the Voice of Experience podcast, Elke and Max talk through how to elevate human connection in marketing in the absence of more traditional, budget-centric tactics, and how individual marketers can think about breaking new barriers in their own creativity and ingenuity to overcome a lack of funding. 🎙️🎧Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
We helped Nissan turn everyday drivers into Formula E legends at an⚡️electrifying⚡️ activation at the Miami E-Prix last weekend. While the finish line may have been high-end racing simulators, the journey itself was the experience. Fans moved through the dynamic Nissan Innovation Lab, a tranquil Cherry Blossom Garden, and the impressive Training Center, each highlighting Nissan’s cutting-edge EV technology and design. Our Global Executive Creative Director, Mark Gage, was onsite and gave a full race report below. 🏎️👇
The results are in!🏅#GMRClient Xfinity's Café de ConneXion took home Silver in the "Best Olympic Activation" category at the Event Marketer Ex Awards. Together, we brought "The Fastest Connection to Paris" to life in Team USA House, transforming a 10x10 media room into a hand-drawn Parisian café for athletes to share their stories.
Let’s give a round of applause to our StoryMakers celebrating a tenure milestone or promotion. Congrats to all! 🎉
Join us in welcoming our newest StoryMakers! 🎉
Last weekend, we worked with House of Highlights to help Nissan steal the show at the Men’s Final Four with the Nissan 4v4 Showdown presented by Creator League. This 4-team, half-court tournament featured some of the game's biggest athletes and creators, with Team Rogue, Armada, Frontier, and Murano going head-to-head for the title. The action drew a packed house of fans onsite at Tip-Off Tailgate and was streamed live on Creator League and HoH YouTube. Watch for yourself at the links below: YouTube: https://lnkd.in/g_Afe3_F Max: https://www.max.com/
Last weekend, we helped #GMRClient Nissan break through the madness of Tourney Town with an experience that gave fans a chance to shoot their way to next year's Final Four. The Nissan 4-Point Shootout challenged participants to let it fly from four featured vehicle zones with a connected leaderboard that let contestants see how their skills stacked up against other athletes, creators, and fans competing live in Tampa Bay and San Antonio. One winner scored the trip of a lifetime, and it was Nissan 4 the win all weekend long.
Our SVP of Production, Scott Knueppel, is speaking at Event Marketer's 2025 Experiential Marketing Summit. 🎤🎉 With nearly 30 years in the business, Scott will be sharing EventOps insights on Tuesday afternoon. If you're in Vegas for the show, be sure to stop by and say hi.
Our NCAA Final Four activations with Reese's and Nissan were featured in BizBash's latest round-up! 🏀🍫🚗 From sweet moments with Reese's to thrilling experiences with Nissan, our team nailed it. 👀 Check out the full feature here: https://lnkd.in/eMCgNcqT
Last weekend, we hit the Alamodome court in San Antonio with #GMRClient Reese’s for Final Four Friday. From a roaming street team to in-stand and on-court promotions to a full takeover of the NABC All-Star Game (think players, band, and cheerleaders all branded), Reese’s sure knows how to sweeten an already memorable moment for fans. New this year—Reese’s highlighted the Reese’s Chocolate Lava BIG CUP and SHAQ-A-LICIOUS XL Gummies. And they did not disappoint; with competition this sweet, everyone walked away victorious.
