Only TWO brands showed up at Ultra Music Festival in Miami! 🌴🎶 Check out what Alla Ioffe Dragoun, GMR's Senior Strategy Director, has to say. (Hint: show up right or don’t show up at all. 😎) ✨ Stay tuned for new SOLE Science™ Snippets each week as we explore experiential activations worldwide! ✨
Congratulations to #GMRClient Comcast on the unveiling of their naming rights deal with the Flyers and 76ers’ arena. We’re proud to support Comcast on their sports and entertainment partnerships and excited to drive the exposure and opportunities the Xfinity Mobile Arena will bring for the brand.
Coachella is all about being seen and expressing identity. Most brands chase that spotlight, but Method played it cool and provided what festival-goers really needed: replenishment. Method understood that you can’t shine if you’re burnt out. 🌟 ✨ Check out what Margaret (Meg) Stewart, GMR's SOLE Science Strategy Coordinator, had to say about the experience, and stay tuned for new SOLE Science™ Snippets each week as we explore experiential activations worldwide! ✨
Ever stood in line and enjoyed it? At Coachella, White Claw brought the vibes at the White Claw Shore Club—turning strangers into community with 2000's hits. Margaret (Meg) Stewart, GMR's SOLE Science Strategy Coordinator, nailed it: White Claw turned a common wait into a celebration of presence. Because who said the line couldn't be part of the experience? ✨ Stay tuned for new SOLE Science™ Snippets each week as we explore experiential activations worldwide! ✨
The 2025 National Football League (NFL) Draft in Green Bay was a touchdown in brand engagement. 🎉🏈 With more than 600,000 attendees and 13.6M viewers for Round 1, it shattered small-market stereotypes and achieved record-breaking engagement. Lesson learned? Creative activations can break any limitation. 🚀 GMR's Senior Account Director, Jared Aeschbach, breaks down the play.
We drove into Green Bay with #GMRClient Nissan last weekend for the NFL Draft. And we used the legendary horsepower of the all-new 2025 Nissan Armada to haul an 8-foot Heisman Trophy statue along for the ride.
Earth Month 2025 is coming to a close, and in a special edition of The Voice of Experience, Elke and Max are joined by guests Frances Sutter and Alla Ioffe Dragoun to explore the intersecting worlds of brand marketing and sustainability. Where is the gap between a company espousing sustainability-first values and the behavior of its brand(s)? What’s the line between effective, sustainable brand experiences and greenwashing? How would this group of deeply experienced event marketers advise festivals on how to implement truly impactful sustainable practices? All that and more on this episode of VoX. 🎙️🎧Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
Hey festival fans! 🌟 Ever had your vibe wrecked by a brand? Turns out there can be a lesson, even in the misses. Alla Ioffe Dragoun, GMR's Senior Director of Strategy, shared her perspective from her time at Tortuga Music Festival on how a brand can create magic and not meh. ✨ Stay tuned for new SOLE Science™ Snippets each week! We send data collectors out to experiential activations around the world, so we can share the trends we’re seeing with our clients (and you). ✨
💥 Last weekend was booming! Our Senior Account Director, Sean Farrell, and the GMR team were onsite in Las Vegas for WrestleMania, helping Comcast bring to life their "WiFi is Booming" campaign with the Xfinity Extra Bar. From eye-catching visuals and dynamic sound to interactive experiences, we created an unforgettable moment for WWE fans. Check out Sean's post below for all the details.
We had not one but TWO finalists in last week’s Campaign Experience Awards, so we had to represent. Enter: GMR ECD Dan Kubasa, who helped lead the creative execution of Nissan’s Heisman House and Formula E work, which were both nominated. This is a classic example of when we create unforgettable experiences, they pay out in spades for all involved - the brands, the fans, and the StoryMakers who build them. As Dan said, “make cool stuff 🤝 see cool stuff.”
