The first step in the application is a 3 minute 'creative' video -- a very fun take on the application process. It was very disappointing, however, that after all that time and effort, Adidas could not muster up the effort to send anything beyond a poorly pasted two-sentence computer-generated rejection email. How a company can ask so much from its applicants and then deliver so little on their end is saddening. Application processes should serve as a testament to the brand values.