‘I worked on several projects that required creativity, but one really stands out. I had to make a plan to increase market share for our products and present this plan to our board. The company was going through a bit of a rough patch, and there was no room for an increase in the marketing budget. I analyzed several components that ranged from regionally expanding our footprint into new markets, distribution channels, differentiation of products, marketing, customer segments, and pricing structures. I tried to come up with a creative solution to provide the board with real options that would impact sales.