There were a few short phone interviews where I did personality testing and other interviews. After two phone interviews they brought me in for an in person interview. The in person interview had my eventual hiring manager and a sales coach in on it - they ran through my resume in front of me, asked about previous experiences, situational questions. The experience was overall not difficult, but I relied heavily on previous experiences where I had worked with customers and had to calm them down if something had gone poorly in the course of my business.
The main thing to keep in mind is that your job will be developing relationships with customers - remember to tailor your information to this end and you will do fine.