I had a phone call with recruiter, followed by two in-person screenings and full on-site loop. From the first call to on-site it took about a month and a half. On-site consisted of 7 interviews with LOTS of behavioral questions (someone is scraping Amazon for interview ideas? :) ). I assume this is role and position-specific really, but I did not get any generic white board coding questions. Everything was more about domain-specific problems and discussions, which I think is great. The most frustrating part of the process was a part of the lunch interview when hiring manager asked tons of behavioral questions starting: "What if your unreasonable manager...". Overall it was a fun experience, very much different from everything else I have done during this interviewing cycle. I had to follow up with the recruiter in almost two weeks (Apple was closed for a week during Thanksgiving) to get the template rejection letter.