Say hello to one of the breakout stars of the Games - iconic venues. Brands said “au revoir” to traditional showcasing in exchange for historic Parisian venues, giving them more autonomy to customize spaces that stay true to the culture of the host city and more closely align with their activation goals. GMR’s Jessica Giordano weighs in with Sports Business Journal’s Rachel Axon.
It's estimated that 3.44 million people watched the WNBA All-Star Game and 16,407 were there in attendance. We partnered with #GMRClient U.S. Bank (who has been a presenting sponsor of WNBA Live since the beginning) on their 'Nothing But Net Worth' activation. Basketball fun + financial guidance? Now, that's a slam dunk. Learn more about the activation in Event Marketer's WNBA Live 2024 round up.
Bienvenue au Café de ConneXion! Inspired by iconic Parisian cafés, we partnered with #GMRClient Xfinity to bring to life the brand's first in-market program during the Games. The Café is home to a non-stop rotation of current athletes and legends, all creating content to make fans stateside feel like they're here and a part of the conversation - driving home that Xfinity gives fans the fastest connection to Paris.
Scott Knueppel, GMR’s VP of Production, sat down with Event Marketer in a roundtable with various experiential leaders who bring visions to life as a part of their day job. Together, they discussed all things operations. From sustainability to brand ambassadors costs, nothing was off the table. Whether you're in the ops industry or not, their takeaways are valuable to any marketer.
We started a podcast! “The Voice of Experience” is here to bring you a bi-weekly look at the intersecting worlds of marketing, brands, and human memory making. Max Lenderman and Elke Jones will be your co-hosts through a web of interviews with industry leaders, short-form discussions on the latest trends, and more. Subscribe on... Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
If you see some familiar faces in Paris, stop us and say hi! We've got over 250 StoryMakers in country, delivering unforgettable Olympic and Paralympic memories on behalf of our clients.
Kicking off our 19th Olympic and Paralympic Games with our own version of a medal count. 🏅
The #Paris2024 Opening Ceremony will make history tomorrow. GMR StoryMaker Corinne Holman-Martin weighs in on the logistics of a Ceremony outside a stadium with Sports Business Journal's Rachel Axon. It’s estimated that 300,000+ people will experience the action live from Paris and over a billion more will tune in from around the world. No matter where or how you watch it, it will be an unforgettable start to The Games.
The Olympic and Paralympic Paris 2024 Games are right around the corner, but fans can shop the merch now at the Official Store of Paris 2024 located by the Petit Palais (you can't miss it). What else you can't miss? Visa's brand within the store. For the past 15 years, we've partnered with #GMRClient Visa to bring their brand to life at the Olympic and Paralympic Games and FIFA World Cups. Together, we've strategically identified optimal touch points to properly message exclusivity to the consumer through their point-of-sale experiences. Hope you saved room in your carry on!
T-2 days until the Opening Ceremony floats by! Check back daily for updates from our teams who are working tirelessly to bring unforgettable #Paris2024 experiences to life over the next month.
