🎁 Holiday shopping is evolving! This year, consumers are starting earlier, scrolling longer, and turning to AI to guide their gift choices. Our latest blog post reveals how digital habits, shoppable formats, and smarter ads are shaping the path to purchase in 2025. Dive in to learn what marketers can do to stay ahead this season
Digital advertising needs a new blueprint—one where performance and trust scale together. That’s why we’re excited to announce a new partnership with Mozilla Ads! Mozilla has consistently shown that the open web can be a space for respect and empowerment. Our independent, full-stack approach, grounded in transparency, privacy, and accountability, aligns seamlessly with their mission. This collaboration reflects our shared belief that trust isn’t a constraint, but a catalyst for innovation and performance in digital advertising. Together, we’re proving that sustainable, values-driven alternatives aren’t just possible, they’re rapidly becoming the new standard. What This Means for You: ✅ Advertisers: Engage responsibly in high-attention environments where engagement is earned. ✅ Publishers: Benefit from a clear and equitable value exchange that strengthens long-term sustainability. ✅ Users: Continue to experience privacy-preserving, relevant, and respectful ad surfaces. As Mozilla Corp’s COO and SVP, Suba Vasudevan, says: “Trust is not a limitation on innovation, it is a multiplier.” We couldn't agree more. Learn how we’re working together to build a healthier, more respectful advertising ecosystem:
We were proud to sponsor LUMA Partners' recent Future of TV Dinner in New York City - an invite-only gathering of visionary CEOs and top executives leading the way in CTV. The evening began with cocktails and networking, followed by a seated dinner and a dynamic roundtable discussion hosted by the LUMA team. It was a night of big ideas, meaningful conversations, and fresh perspectives, and we’re excited to keep the momentum going as we continue shaping the future of TV.
Join us at Intersections2025, Italy’s premier event for digital advertising and marketing, hosted by IAB Italia. On November 6, catch Andrea Galtieri, our Managing Director of Demand Italy, live at the CTV Tower Lounge, where he'll share how 12 years of Equativ research into consumer behavior have shaped ad innovations that capture attention and drive real results. Interested in attending? Reach out to Andrea Galtieri or Federico Troiani — as IAB partners, they have a limited number of complimentary passes to share!
We're proud to be named a Finalist in the Sustainable Stewards category at Givsly’s 2026 Impact Awards, recognizing companies driving real, measurable results through sustainability initiatives and campaigns over the past year. We're also thrilled to celebrate the incredible leadership within our team, with several of our own honored as nominees across key categories: ⭐ Arnaud CREPUT – Purpose Pioneers ⭐ Ben Skinazi – Mindful Media ⭐ Laura Bromwich – Meaningful Mentors ⭐ Stacy Parkinson – Intersectionality Champions
🌱 From Brief to Buy: Agencies Rewiring Media for Climate Impact At our most recent edition of Green Media Summit in London, Tim Pritchard, Beatrice Willetts (Craycraft), Andy Collins, and Annie Gibbons took the stage to share how they’re making sustainability a core part of media planning and buying. Moderated by Jonathan Haines, Managing Director UK & Northern Europe at Equativ, the panel explored how data, partnerships, and collaboration can drive stronger results for brands and the planet. Find the link to the full panel replay here!
AI is reshaping advertising in real time, but progress comes with paradoxes. In this The AI Journal piece, Curt Larson explores how the industry can balance innovation with sustainability, cost with ROI, and automation with true ecosystem growth. The takeaway is clear: now is the time to build solutions as AI holds the potential to become a net positive—even across challenges we haven't yet recognized.
There’s nothing like sunshine and sweet treats to bring people together! 🍦 We took advantage of the beautiful weather in NYC this week by hosting an ice cream tour — the perfect way to cool off and connect. Huge thanks to our amazing partners at Horizon Media, dentsu, Kepler, Bully Pulpit International, Disney Advertising, and Verizon for making time to join us. Always a pleasure catching up and sharing a scoop (or two)!
“TV’s magic has always been its ability to evolve, and so must the ads that live within it.” In The Drum’s latest article, Jonathan Haines shares how CTV ad innovations like Sports Ticker overlays turn ad breaks into richer, more engaging experiences for viewers. Read more here:
DMEXCO2025 was a blast! From inspiring conversations to new ideas shaped together, the week was full of collaboration, energy, and fun. Our on-site team loved welcoming you at our booth and at the pre-party we hosted at Die Wohngemeinschaft with our partner ShowHeroes. As we share highlights from this year’s event, we want to thank all our customers and partners who joined us in Cologne. We are already looking forward to seeing you again next year!
