Taking on the responsibility of marketing a legacy brand? Tough. Reimagining that classic brand for a new generation? Even Tougher. Read more in our latest blog about how Sophie Rock, Head of Wilkinson Sword, and her team took on the task of staying true to Wilkinson Sword's tremendous brand legacy while creating relevance with consumers now and into the future.
TikTok users couldn't get enough of Schick Hydro Silk when the brand's wax roller went viral last year. Listening to consumer response and tapping into social media trends, the brand followed up its viral hit by launching a TikTok Shop, creating joy and convenience through an integrated shopping experience. Learn more from Elise Araujo and her teammates Monica Cushner and Melissa Murphy, who acted quickly to bring Schick Hydro Silk products to consumers, right where they're scrolling.
Since joining Edgewell, LaTanya Langley has been a culture champion. Her newly expanded role as Chief People & Legal Officer is putting her at the forefront of leading a People First organization. In our latest blog, LaTanya shares more about her new role and how our people function intersects our growth strategy.
