We have been shortlisted for the Creative Classic Award at this year's World Out of Home Organization (WOO) Global Awards. We're honored to be recognized for these impactful anamorphic murals for Oatly in France and the innovative Petronas Energy Asia campaign.
The Strong took home a win at COMMB's Canadian Out-of-Home Awards with the "Path to Play" campaign, recognized for Best Use of Classic OOH! This campaign showcases the power of creativity and strategy, yielding exceptional results. Thanks to stellar recommendations from the billups team on high-traffic, impactful directional billboards, the campaign saw a remarkable 50% surge in ticket sales from the Toronto market compared to pre-pandemic figures!
In 2024, we're witnessing significant shifts in outdoor advertising. AI is revolutionizing the industry, authenticity is key, and sustainability is no longer optional. As we move forward, we anticipate an exciting year where OOH connects deeply with audiences and reflects their values. Take a look at this year's OOH trends, by Jaime Byrdak
We're excited to share that two of our team members have been honored in Admonster's and AdExchanger's '2024 Top Women in Media & AdTech awards! Congratulations to Chen Chen for the Data Demystifiers category and to Garima Singal as an Up And Comer. Let's celebrate their achievements and our commitment to diversity and empowerment in our industry!
Two of our team members, Annie Bednarski and Jaime Byrdak, have been recognized on OOH TODAY's 'Top 24 Women Driving Growth in Out of Home 2024' list. Annie is praised for her innovative OOH campaigns that exceed performance metrics, while Jaime is celebrated for her strategic leadership and emphasis on the broader impact of OOH beyond brand awareness. Congratulations to both!
Working towards green out-of-home advertising! 🌱 Billups is proud to share our partnership with Cedara, aimed at accurately measuring and reporting the environmental impact of our clients' campaigns. Through Cedara's Carbon Intelligence Platform, we not only understand but also actively support our clients' sustainability goals by reducing carbon footprints. To celebrate our new partnership with Cedara, we ran a carbon-compensated OOH campaign throughout the streets of Miami.
