Start with a 45-minute interview and then receive test assignment, which was to write a blog for the Trulioo website and optimize the web copy for its Wealth Management page (FREE WORK & CONSULTING). Candidates are expected to read a 32-page style guide that contradicts the web copy to be optimized. This is because, as the Trulioo employee admitted, the rules for web copy are different than what is stated in the style guide, and the style guide is dated and needs an update (SMART, EMPATHIC HIRING PROCESS). The Trulioo employee emphasized candidates would be graded on research, creativity, and writing, but instead graded the assignment on the style guide (the same style guide he said didn't apply to web copy!). Was graded negatively for errors the original page's copy made too, such as not writing "Trulioo" before "GlobalGateway." The Trulioo employee also dinged me for adding data and testimonials to the page because he didn't know where they came from (CHECK YOUR WEBSITE). The Trulioo employee said the blog wasn't a good fit, which was interesting because Trulioo's direct competitors are creating original research on the topic and getting it mentioned in industry magazines (like most software companies getting digital PR right these days). Advice to Trulioo: quit making the rules up as you go to the detriment of applicants. Take a couple hours to update your style guide so it applies to the entire assignment you give applicants.