I had 2 interview stages. Both within 48 hours. At first I was interviewed by HR Manager and then by the COO of the company. the approach at the interview was very user-friendly. Both interviews were very efficient, professional and very friendly. I felt relaxed and comfortable at the interviews. Receptionist was also very friendly and welcomed me with polite manner. SFW does direct Recruitment which meant I didn't have to deal with Recruitment Agency but directly with potential employer which gave me the feeling they are very approachable company.