Phone interview followed by on site interview. The phone interview was pretty routine. They did ask for references and they were checked. After passing phoen interview, went to a sales office for a panel interview where you had to give a presentation. You were given the topic in advance and allowed to prepare. The panel interview was followed by one to one interviews with 4 different managers. Fair and thoughtful questions. Showed a lot of respect for the candidates. They got back to me the next day (very prompt) were courteous and helpful with feedback. Rockwell is somewhat of an old boys network and they generally prefer internal candidates to outside. I believe I lost out due to not having recent product sales experience and asking for too high compensation.