After submitting my documentation, I was invited preliminary phone call interview before in-person interview. I received conference call number and password and the exact time. So, interview was proceeded with potential superior with the same role.

Very straightforward, two phone conversations. Need to show a real interest and understanding of branding to succeed, pick out some of your favorite brands, campaigns and advertisements to talk about. Should also look out for a brand that you don't like, or don't think are doing the right things. Straight forward behavioral questions were a part of the second round of interview. The first was to gauge your understanding of branding.