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      Entretiens chez Cathay PacificEntretiens d’embauche pour Digital Analyst chez Cathay PacificEntretien chez Cathay Pacific


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      Entretien pour Digital Analyst

      26 août 2024
      Employé (anonyme)
      Hong Kong

      Autres retours d’entretien d’embauche pour un poste comme Digital Analyst chez Cathay Pacific

      Entretien pour Digital Analyst

      10 mars 2025
      Candidat à l'entretien anonyme
      Hong Kong
      Offre refusée
      Offre acceptée
      Expérience positive
      Entretien moyen

      Candidature

      J'ai postulé en ligne. Le processus a pris 3 semaines. J'ai passé un entretien chez Cathay Pacific (Hong Kong) en juin 2023

      Entretien

      After the online application process, I got a call within a week for scheduling the interview. The panel interview was around 30mins, and questions from Team Manager, Assistant Manager and HR.

      Questions d'entretien [1]

      Question 1

      What do you know about Cathay ?
      Répondre à cette question
      Expérience positive
      Entretien moyen

      Candidature

      J'ai passé un entretien chez Cathay Pacific (Hong Kong)

      Entretien

      I submitted my CV in mid-July and received a call in early August, followed by an onsite interview in mid-August. I received an offer in early September. The first call from HR was to ask about my availability for the onsite interview and to send me a business case related to omnichannel aviation. The case involved creating a campaign for targeting passengers, and I was asked to prepare a 10-minute presentation, which I needed to complete and submit within 72 hours. It was a case directly related to their current business, where they customize targeting for passengers. The onsite interview was very pleasant, with two hiring managers and one HR. The interview began with a self-introduction, followed by the presentation and a series of follow-up questions from the hiring managers regarding the case. They were very nice and seemed particularly interested in why I planned the campaign, how I targeted the customers, and the segment logic behind it. The second part of the interview focused on behavioral questions and why I wanted to work for Cathay Pacific. Both interviewers were kind and patient throughout. As the role is based in Hong Kong, they are open to multilingual candidates. Although most of the interview was conducted in English, some questions were asked in Mandarin because I am Taiwanese, and they also mixed in a bit of Cantonese.

      Questions d'entretien [1]

      Question 1

      Assessment question: - The Background – To increase the conversion rate of ticket sales on the Cathay website, you are tasked to design and execute a digital experience to retarget flight searchers who look up a flight from Hong Kong to Tokyo but do not proceed to buy the ticket. - The Presentation- Please use no more than 10 minutes to: Describe the experience you have designed to retarget the flight searcher on different digital touchpoints Illustrate what data points (both online behavioural data and offline customer data) and segmentation rules you will use to build this audience segmentation on a Customer Data Platform (CDP) to enable the retargeting.
      Répondre à cette question