The process starts with an introductory call. Then you will receive a small take home assignment which will be followed by 4 round of interviews. Take home assignment is about building a delivery roadmap and writing emails to show how you would communicate with the clients. Interviews will be case studies about a client and how you will use braze tools to help them. Be on top of metrics you will track as a delivery lead. I can't emphasize enough on the metrics. Go through braze's case studies available on their website.

Unfortunately, I wouldn’t recommend interviewing with Braze. They have a lengthy interview process involving 6 rounds (details below), with a lot of repetition and they don’t provide any information about what to expect in each interview other than the title of the meeting. After getting through all 6 rounds, I was informed over 10 days later that I wasn’t selected for the role, however, no feedback was provided as to their decision. One good thing was that the majority of the interviewers that I spoke with were supportive and wanted you to do well. Round 1 (30 mins): Talent screening (usual questions about motivations and experience) Round 2 (~2 hours): Take home assignment • Fill in a table to propose implementation milestones for a 2-month pilot implementation (include milestones, estimated duration and key activities) • Draft an email to a client stakeholder to inform them that go-live may be delayed and request additional resources. Beyond sending the email, share what other steps you would take as the Engagement Manager. Round 3 (1 hour): In-person case study interview • Share more about your career experience relevant to the role • Commercial airline company case study - generate use case recommendations for how Braze can help their business (they start with offering credit cards to customers flying to LATAM then you need to suggest other relevant use cases) Round 4 (~40 minutes): Case study interview - Collecting Action Items Simulation, Planning an Effective Meeting and PEI (Teamwork) • 1 minute role play to CMO informing them of a 2-week delay to go-live (include potential further risks that could impact timelines and next steps) • Describe what you would do before, during and after a key workshop • Share a time where you had to work with a challenging team mate or stakeholder that was essential to the project Round 5 (1 hour): Case study interview – Managing Technical Teams and PEI (Persuasion) • Identify success criteria that you would use to track the success of a software implementation that identifies customers at high risk of churn • Describe the roles and responsibilities of each individual on the implementation team • Share a high-level project plan including the key phases and high-level activities • Describe what you would do to manage the technical team following best practice • Tell me about a time you had to persuade someone to see your POV Round 6 (1 hour): Case study interview – Technical Problem Solving Simulation (Sportify Media) • Case study revolves around a media subscription streaming platform. They want to optimise their campaigns to sell premium subscriptions to free tier members • You have a meeting with the CMO and head of customer data – provide guidance around what data they need to share to set up the use case and track revenue increase • Design an experiment to limit the risk of the implementation whilst still measuring effectiveness • You are given a small data table and asked to perform 4-5 different calculations using Excel e.g. average revenue per customer, total incremental value for a year, do you agree or disagree that a higher conversion rate leads to higher revenue (based on the data) • What else could we incorporate into the use case to improve the client’s performance even further e.g. sell-on opportunities • 1 minute role play readout to the CMO to summarise the progress / next steps