I had applied online on the Bloomberg website after seeing a posting on a University job board. The application was simple and intuitive and I received a call/email within a day or so to set up a phone interview with the recruiter. The phone interview was very basic and it seemed as if they were picking at why I choose my major and not a business program. They asked how kept up with the financial markets and very basic questions to my background. I did not feel that these questions were in any way challenging or a measurement of my experience or value. I was applying for a sales/analytics position and have been involved in Bloomberg's sales process first hand, evaluating their software. That did not seem to have any value to the recruiter.