• Management of digital plans for regional strategy. • Build, manage, test and optimize online marketing campaigns. • Develop & manage the budget, including production and development of digital & social content. • Manage paid search campaigns including keyword generation, ad copy testing, bid management landing page optimization, and budget management. • Consolidate from various brand content plans and planning of the distribution schedule across all paid, shared, earned and owned online platforms. • Manage special events such as sponsorship of races, launch of new products, sales events, press releases and media Kits.