Lack of structure. Meeting wasn't led well. Initial 5 min telephone interview 1hr face-to-face interview which included a presentation Spent 20 mins presenting my analysis with both interviewers asking questions around my analysis. Asked more questions around ASOS. There wasn't any questions around me or my experience.... Generally you find a couple of competency based questions to get a better understanding of your qualities/achievements. Or the interviewer wants drill in and ask more questions around my experience.... A CV only small amount of the story..... I had to ask the basics such as background and context of the role how it fits within the organisation who will be the key stakeholders? etc....