After going public, Oneflow embarked on an international expansion that felt as poorly planned as a last-minute weekend getaway. The decision to open offices in Paris, London, and Amsterdam lacked essential groundwork, with no prior market research, organization, or understanding of local business practices.
Within less than a year, 80% of the employees hired for these expansions had already left the company resulting in minimal revenue generation and a high amount of investor funds purely squandered.
Beyond Scandinavia, the market is oversaturated with competitors, and Oneflow's solution lacks the competitive edge needed to garner any genuine interest. The majority of sales staff struggle to meet their 'realistic' targets and are doomed to do 100 cold calls a day in pursuit of low-value contracts, resulting in below average salaries.
Despite outward appearances of positivity, Oneflow's management is characterized by hypocrisy, broken promises, nepotism, dishonesty, and pervasive gossip, encouraged even by C levels.