4,0
21 févr. 2017
Employé (anonyme)
Employé (actuel)
Londres, Angleterre
Recommande
Approbation du PDG
Perspective commerciale
Avantages
Great business, genuinely has its own and unique technology and offers marketers a solution to create that long desired single view of customers. People are great and International business enjoys autonomy from its US parent.
Inconvénients
Suffers as is wrongly put in the same bucket as all other programmatic business, therefore agencies think they can replicate the solution with their own programmatic offering, they can't.