Why UBS? Technical questions regarding digital sector, SEO, SEA, tone of voice, company image, target markets, demographics, competitors, content planning, etc. I was asked about my salary expectations. A big focus was put on company culture and whether or not I thought that I would be the right fit. Lots of general questions about strengths, weaknesses and experience. Overall nothing too difficult. It really felt like my interviewers were more interested in finding out whether I would fit into the company on a cultural level than anything else.