Initial call with a recruiter and then multiple rounds after that. Interview questions with recruiter were pretty straightforward and standard questions. I would say they do expect you to know a lot about Frontify in the initial interview (looking back now in hindsight) and ask lots of questions.

Generic behavioral questions but none given in traditional STAR format. Seemed to enjoy flowing conversations and back and forth rather than strict formats. And know the role well enough that you can answer a 30-60-90 plan question.