Create entire framework which will test UI, RESTful APIs and Load Testing all in one repository. Each component needs to be robust, particularly UI, which has 4 different features to test (Login, Search Product by 3 criteria, Add product to the cart, Purchase product).
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I created scalable framework, which interviewer did not care about. He cared that in my particular test case, I was creating/registering user on the go rather than use returning user. To which I explained to him, that this particular test case was focusing only on new user. Another test case would use returning user.