Logic/analytic tests for roles that rely significantly on empathy and divergent thinking are misplaced. If you're in a creative role, temper your excitement. Being asked to the test stage at BS says more about your appetite for data analysis than it does about real attention to your suitability. The CEO claims to want to create social impact where BS ends up at the size of an Apple, Google or Tesla. Establishing procedures that truly embrace diversity would be beneficial when the headcount is circa 200, otherwise they'll fall into the same trap as HR algorithm bias at Amazon and the wealth of people issues at Tesla. No info listed on salary - this is becoming illegal in the US, so BS will need to step up and recognise the bias that creates. Innovation could be implemented through transparency rather than beachside retreats (pretty much standard fare in startup land and hardly innovative). The attrition rate on tests is likely to be high, especially for a creative role such as copywriter, so I hazard a guess they invite any plausible candidate and most drop out. Ask the company about the bias in their headcount for under 25 yr olds, 25- 35 yr olds - and 35 - 45 yr olds. Then assess whether bias is being addressed.