Avantages
A passionate, knowledgeable group of digital marketers
So many wonderful leaders on the agency side who were dedicated to coaching and mentorship
Inconvénients
As a strategist we worked heavily on the sales support side, creating proposals that were very heavy with research and insights. We gave away a lot of expensive information to prospects for free at the urging of the sales team, and it was frustrating when much of our efforts didn't result in closed deals.
It's unfortunate that McClatchy didn't see the value in the agency structure and offering