Avantages
Interesting product set and diverse market verticals
Inconvénients
The company is extremely dogmatic and inflexible. I was tasked with selling directly to a market vertical that relied almost exclusively on integrators and manufacturers that could provide a complete solution. Westermo only offers the communication component. I made on average 130 cold calls a month and sent out literally hundreds of emails to find this out. When I shared my findings with my manager and suggested we adopt a channel strategy, I was accused of being lazy and not able to sell. The equipment lacks basic features like MPLS. I was told to sell celluar routers that had not been certified in the US market. Despite competing against companies like Cisco, Siemens, and Hitachi our marketing budget for North America was only $150K. And that was divided between the rail and utility markets.