Avantages
I have been in some startups, but Willson takes the hustle to a new level. I work at his current start-up and it's such a truism: things need to be founder led!
The passion that everyone exhibits every day to reach our goal of simply just building a profitable internet business is such a joy :) And yes... a massive challenge!
Compensation is MUCH higher than Glassdoor's limited/fake data. Glad I didn't look there before applying ;-)
Collaboration is paramount and everyone at the company is a Slack message or lunch table away.
Work/life balance is not a thing... so don't work for the guy if you want that!
Inconvénients
This is the classic "Con" that is actually a "Pro", but with the talent bar so high, it makes recruiting more challenging. I have had to tell candidates "no" when they receive "yes" from every other interview process. This can sometime be uncomfortable when someone interviews 6 places, receives 5 offers and the place they really want to work says "not quite".