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The answers vary based on the person and their view of ecom and management. They did like that I mentioned that I take a personalized approach to management. Moins
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I found this question unusual, only after-the-fact, because it turned out that the eCommerce Manager role had no influence, whatsoever, over paid search budgets or efforts for any of the hotels. There was a separate team for that. Therefore, why didn't they ask me a question that was more akin to what I'd be doing in my role? The question actually (mis)led me to believe I'd be responsible for online marketing strategy, hence my rockstar presentation deck. Moins
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I am not familiar enough with the product category or the company to answer that in any meaningful way. You can Google the basics of how to drive traffic to your store. The hard part is executing that profitably. Moins
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I talked about similar things I'd done at similar companies throughout my career. And I talked about differences and challenges. Moins
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Yes build a story related to question and answer it
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Honestly and based on real experiences.