Honestly didn't know what to say, just said something about firing and replacing them although that would have a bad impact on employee moral
I would schedule a face-to-face meeting with the management of that company. Meeting with them in person shows that they matter and that it is indeed important that they adapt themselves. At that meeting, I would point out that AB InBev's strategy is what made them rank among the top 5 consumer goods companies. I would argue that said strategy has proven to work (and give examples based on the quarterly or yearly reports).
If you have an employee who has reached his goal without a lot of effort and somebody who didn't reach his goals but worked really hard, how would you distribute the end-of-the-year bonus between these two employees in %?
100% to the first employee, otherwise it's not a bonus but a raise.
60-40 60 for the employee who achieved goals for his achievement . He will feel appraised since his bonus is 20% more than the other employee .40 to the other employee to appreciate his efforts and motivate him to convert this to 50
We brainstormed how to analyse the problem at hand, via a few methodologies, among others to critically assess the potential factors that could be the cause of the problem. We then moved on towards what steps we would take in the shortest term and what we have to rectify in the longer term should we need to adapt a new work culture environment at the workplace. We discussed also a few potential concrete solutions that we can take in order to solve the issues at hand.