Position: Sr. Integrated Marketing Manager Date: January 2025
Task: Design a Marketing Program strategy for an internal audience
Objective:
Design a comprehensive marketing and enablement program strategy for SAP SuccessFactors sales and marketing teams to effectively position and sell WalkMe's Digital Adoption Platform. The program should equip SAP teams with the knowledge, tools, and confidence to articulate WalkMe's value proposition within the SuccessFactors ecosystem.
Deliverables:
1. A presentation deck (5-7 slides) for the kick-off call with marketing team stakeholders 2. A strategy brief (1 page) explaining your approach and process
Time Allocation: Approximately 3 hours Instructions:
1. Presentation Deck (5-7 slides):
Create a concise, visually engaging deck that effectively communicates your marketing program strategy to the stakeholder team. Your deck should cover the key elements of your plan, including but not limited to:
● An overview of the target audience and their needs
● Your proposed marketing and enablement approach
● Key program components and delivery methods you plan to utilize
● Timeline and milestones
● Success metrics and how you'll measure them
Feel free to organize and present the information in a way that best showcases your strategic thinking and creativity. Use visuals, charts, or other elements as you see fit to enhance your presentation.
Remember, this deck will be used to kick off the project with the marketing team, so focus on clarity, impact, and generating enthusiasm for your proposed strategy.
2. Strategy Brief (1 page):
● Outline the steps you took to create this plan. (Think of this as ‘showing the work behind
the work.’)
● Explain your rationale for choosing specific enablement methods and approaches
● Describe how you would collaborate with other teams (e.g., product marketing, content,
design, field marketing, and SAP teams) to execute this program
● Discuss how you would measure and optimize the program's performance
● Include any assumptions you made and areas where you'd need more information
Evaluation Criteria:
1. Strategic Thinking: Clear alignment between audience needs, WalkMe's offerings, and
proposed marketing strategies
2. Process Planning: Logical, well-structured approach to developing and executing the
marketing program
3. Creativity: Innovative approaches to reaching and engaging the new audience
Additional Notes:
● You may use fictional data or make reasonable assumptions where necessary
● Focus on the details. What tactics will you use and why? How will you translate strategy
into impact?
● Be prepared to spend 10-15 minutes presenting your plan and answering questions on your process.
