I was contacted by email to schedule a phone interview. The phone interview lasted about 30 minutes. During the conversation, I was asked detailed questions about past projects I had worked on. I was promptly asked to come in for an in-person interview. During the interview, I was asked to troubleshoot a series of UI related problems, but was not asked about my background, or why I wanted the job, at all.
I didn't get the job, but overall the interview experience was positive and the interviewer was very nice.